Welcome to Premium Sports

Premium Sports is a service for bars and restaurants looking to attract more sports fans to their businesses. High-quality soccer, rugby, Gaelic sports, boxing, and more are available to bars, restaurants and sports clubs using a closed-circuit satellite feed.

Premium Sports features the best and brightest sales staff of Setanta Sports in the United States and Canada, offering our clients the same dedication and knowledge they grew to expect from Setanta. For the past 14 years, our experience has included prestigious sporting tournaments and leagues such as the Euro Cup in 2000 and 2004, the IRB Rugby World Cup in 1999, 2003 and 2007, the Barclays Premier League, the UEFA Champions League and many more.

We protect our customers by prosecuting those who pirate Premium Sports' content. We consider ourselves to be experts in the field of commercial Pay Per View piracy investigation and have developed relationships with various peer-to-peer broadcasting websites that helps us to prevent unauthorized transmissions of our content over the Internet.

We appreciate your interest in Premium Sports and look forward to doing business.

Shane O'Rourke
CEO of Premium Sports Inc.

Shane founded Setanta Sports North America in 1996 and served as President of North American and Australian Operations until 2009. In that time Setanta Sports grew from selling the Barclays Premier league and a few Irish international friendlies into bars and clubs to a full-time broadcaster of three 24-hour channels in Canada, the United States and the Caribbean.

Under his leadership, Shane built up marketing, programming and management of the Setanta Sports North America team to a successful conclusion.

Shane learned business while working for San Francisco-based fashion and retail consultants Colton Bernard (customers include VF Corporation and Ermenegildo Zegna) and earned his BA in Marketing from the Chartered Institute of Marketing.

Shane developed Premium Sports Inc. because he felt that the broadcasting industry needed a reliable provider of live sports and other events to sell directly to commercial establishments. Through the expertise he developed as leader of Setanta Sports North America for over 14 years, Shane feels that he and his team can offer clients and broadcasters in Canada, the United States and the Caribbean with an effective way of maximizing profits.

Shane lives in San Francisco, California.

Michael O'Rourke
Director of Premium Sports Inc
& Joint CEO of Setanta Sports Worldwide

Michael co-founded Setanta Sports in 1991 in Ireland. He has been at the helm of Setanta Sports for 18 years, during which time he oversaw the launch of NASN, Setanta UK, Setanta Ireland, Setanta USA, Setanta Canada, Setanta Australia and Setanta Africa.

Setanta became the largest closed-circuit broadcaster in the world before launching a host of channels tailored for each region. To date, Setanta has shown tens of thousands of hours of live sports from around the world.

Michael holds a Masters in Business from University College Dublin in Ireland and lives in Dublin.